Posted by Wayne G. Barber
Thompson’s Branding Strategy Implementation Committee, Economic Development Commission and Board of Selectmen recently announced the launch of a new municipal brand: Thompson, CT…Find Your Way.
Planning companies and committees agreed on three primary marketing messages: Thompson is reachable, centrally located and convenient to Boston, Providence and Hartford; Thompson is a welcoming, green and growing community, brimming with opportunities to live, work, play and visit; and Thompson is committed to achieving growth in a way that is green, sustainable, and innovative.
A brand logo, themes and iconography for marketing materials were developed based on Thompson’s landmarks and natural features. The River Mill and farms represent the city’s past as well as future economic growth and development. The inclusion of trails, waterways, bicyclists and hikers in the logo are representative of the outdoor recreation opportunities in Thompson.
